About Me & The Excelling Edge
Hi there! My name is Justin Foster. I am the owner of The Excelling Edge.
I am a Mental Performance Coach. My mission is to help aspiring high achievers unleash their potentials and cultivate excellence by training their minds to overcome setbacks, thrive under pressure and perform at their best when it matters most in sports, work and life.
With that, I write about topics from the fields of sport, performance and positive psychology: mental toughness, cognitive training, optimal performance, leadership, and resilience.
My goal is to help you unleash potential in yourself, your team, or your organization.
It is my belief that we are all created to do great things and that often, we are unintentionally getting in our own ways. When we choose to unleash our potential, we commit to growth, learning and making the most of what we’ve been given.
I normally publish a new post every other week. To make sure you don’t miss my latest posts, you can subscribe via e-mail.
I share much more on social media. You can connect with me on Instagram and Twitter, my primary outlets.
Me In a Nutshell
I love my family, my life and helping high performers take it to the next level. I love helping people become better, higher performing versions of themselves – through speaking, coaching, and writing. I work with coaches and business leaders, athletes, military and first responders and other professionals looking to take their games to the next level. I grew up in the mountains of Virginia and love the wild outdoors. When I’m not serving others, I love to hike, camp, play tennis, run, read and travel to new places. Life is an adventure!
My Biography
I’ve been training individuals and organizations in sport and performance psychology for over 12 years. I began incorporating sport psychology skills as a USPTA tennis instructor in 2006. My passion for sport and helping people grow through psychology led me to master’s degrees in both Sport and Exercise Psychology and in Mental Health Counseling.
While in the Phoenix area for graduate school, I consulted with collegiate and high school athletes. My primary role was working with both coaches and athletes to develop skills that helped make practice more efficient and effective and helped athletes perform more consistently in competition.
I joined U.S. Army’s
Ready and Resilient Performance Center program in 2010 to support the 1st Armored Division and later the 5th Special Forces Group and 101st Airborne Division (Air Assault). There, I worked as part of an exceptional team of sport psychology professionals that helped build the resilience and enhance the performance of Soldiers, family members and Army civilians. There I focused on enhancing Soldier’s cognitive performance in combat, training for Ranger School, leadership development, and building high performance cultures.
In 2020 I transitioned to support the U.S. Air Force’s training of fighter pilots as part of an integrated human performance team where I specialized in mental skills training, neurocognitive assessment and developed cognitive performance training programs to improve how pilots perceive, decide, and execute.
I started The Excelling Edge over a decade ago to help others unleash their potential across all of life’s arenas. Over the years I’ve trained and consulted with military personnel, business owners, and athletes from a variety of sports, ranging from youth soccer to NFL prospects.
Today, The Excelling Edge is based in the Phoenix metro area in Arizona, where my wife, Laura, our daughter and I live. When it’s time to have a little fun, my family and I enjoy traveling, outdoor adventure and exploring new places. We love hiking, backpacking and playing tennis (which is how we met).
My Contact Info.
If you’d like to connect with me, the best way is via email, or Twitter, (@JustinRFoster). You can also follow me on Instagram or Facebook.
Check Out a Few Top Posts
If this your first (or 15th) time to my blog, I invite you to get started with a few of my most popular posts:
Disclaimer
The opinions I express here are my own and do not represent other entities outside of The Excelling Edge. The information I provide is on an as-is basis. I make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this blog and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its use.
